TaProd App.

Step 01

Identifying Core Problems

We began by mapping what we actually used every day: the website for the work showcase, Vimeo for reels, Dropbox for production files. Three disconnected platforms meant low engagement and no centralised communication. Important production files were lost in email inboxes or delayed on Dropbox, and our city guide — a PDF booklet needing constant updates — produced no meaningful interaction for international clients.

Step 02

Defining Strategic Goals

Following our expansion into a three-branch network, we recognized an opportunity to reposition the brand and attract new clients. The goal was an app that served as both a high-end marketing tool and a functional collaboration hub. Each section had to answer a defined user need rather than an aesthetic preference: Showreel, to find relevant projects by product, category and talent; News, for industry insight and company updates; Discover, city guides for international clients unfamiliar with the area; Project, streamlined access to production files.

Step 03

Establishing Design and UX Standards

The hardest part was aligning brand identity with UX limitations. Red is our main colour — passion, alertness, confidence, playfulness — but we deliberately kept it off confirmation buttons, where convention and clarity matter more than branding. Grey carried balance, stability and sophistication, and we worked to fixed red / dark grey / light grey ratios so the accent only ever emphasised the one thing that mattered on screen.

Step 04

Developing Integrated Solutions

To close the communication and engagement gaps we shipped several key features. Showreel with tags: Each reel was tagged with its relevant jobs so a search returns work, not just video, and filters let clients narrow hundreds of films down by product, category or talent. Booklet transformation: The interactive Discover section replaced the printed city booklet entirely. Files quick access: The Project section was bridged to our existing Dropbox structure — treatment, storyboard, schedule, call sheet, casting, wardrobe, post — so the twenty folders a production really runs on became a readable screen with notifications instead of a file tree. Pre-selection for team: A heart icon let directors, producers and clients mark preferred reels or potential cast in a tap, rather than working through files on Dropbox.

Step 05

Evaluation and Key Takeaways

The final app significantly enhanced the company's professional image and earned positive feedback from industry peers. We also identified areas for future improvement: the mandatory login process can disrupt typical user behavior patterns, and because content is easily available on social media and Vimeo, the app must continue to provide unique value to justify the extra steps required to use it.