Sutthida Palakho

SUTTHIDA PALAKHO — MILAN, IT 

Designingexperiences
wherepsychology
meetstechnology.

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Portrait of Sutthida Palakho

PRODUCT DESIGNER | UX PSYCHOLOGY EX-ART DIRECTOR | AI & HUMAN-CENTERED DESIGN

Spatial ExperiencesProduct ThinkingUX/UI DesignVisual DesignMotion DesignArt DirectionInterior ArchitectureSpatial ExperiencesProduct ThinkingUX/UI DesignVisual DesignMotion DesignArt DirectionInterior Architecture

SELECTED WORK — 2025 / 2026

A few things I've been thinking about.

MiCa.

01 — UX PSYCHOLOGY · IOT PRODUCT & APP

MiCa.

An IoT hospitality companion that rebuilds trust and place attachment between guests and hosts on short-term rental platforms.

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Starfish.

02 — UX PSYCHOLOGY · MOBILE PRODUCT

Starfish.

A mobile news remixer that turns overwhelming feeds into trustworthy, bite-sized Starlists for Gen Z.

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TaProd.

03 — ART DIRECTION

TaProd.

Led art direction during pre-production for a mobile product at TaProd, International Film production collaborating on productions for global brands including LVMH, P&G, Lufthansa, and Delta Air Lines.

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Philosophy

I believe the most useful products are the ones that respect your attention. Good design isn't loud — it's considered, quiet, and it shows up exactly when you need it.

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