Portfolio — Art Direction

Art direction.

I'm interested in a visual language of ideas - how a color can change shift a mood, how a frame can change perception, and how 'design' give something its own point of view.

01 — Direction

Proxy Director

A 3D-directed print campaign for TaProd, built around one idea: the set can come to you. Conceived during 2020's shift to remote shoots, inviting clients to direct commercials from anywhere.

02 — Identity

Branding — Yellow

A rebrand for Yellow Malta — bringing back the brand's signature yellow and pairing it with a cleaner, friendlier mark that feels more trustworthy without losing personality.

03 — IDENTITY

Branding — Mauva

04 — Identity

Branding — Taprod

Full art direction for TaProd — from the brand's color system and logo application to the app's visual language and the director's treatments used to win client pitches.